lloyds grounds maintenance
lloydsgroundsmaintenance.co.uk
the project.
Lloyds Grounds Maintenance are an established grounds maintenance company based in Bedfordshire.
As an established business, Lloyds Grounds Maintenance required a platform that would showcase their expertise, services, and commitment to quality, allowing them to tap into a pool of clients they have been determined to reach.
enhancing LGM's online presence
We worked closely with Lloyd’s Grounds Maintenance to understand their business, their business’ goals and what they wanted to achieve from having a website.
By establishing these key elements early on within the discovery phase, it allowed us to really get into the market analysis and ultimately, understand the competition to design a website that was not only bespoke, but was going to deliver on what LGM wanted to achieve.
results since the site has launched...
- 48% of visitors are from organic search
- 48% of total visitors are from LGM's target location
- Top visibility in local search averaging position 1.1 for their most relevant local search term
what we achieved
improved local visibility through SEO
LGM knew they wanted to appear in Google search results when potential customers were looking for grounds maintenance services in their area. As part of the project, we implemented a targeted local SEO strategy, including keyword research, on-page optimisation, metadata improvements, and Google Business Profile guidance.
on-going support and maintenance
LGM entered a monthly sitecare and maintenance plan with Hatch to keep ontop of their website. This means LGM can focus on growing the business whilst we focus on growig their website.
improved user experience and engagement
The new website has been designed with users at mind. Clear navigation, user accesibility and user experience has been at the forefront of this project.
increased organic search visits
We helped LGM build a strong online presence by creating a clear, professional, and SEO-optimised website tailored to their local market. Since launch, 48% of their website traffic has come from organic search, reflecting strong visibility in Google and proving the long-term value of a well-structured, search-friendly site.
what LGM says
“We are so pleased with the outcome of working with Hatch. Utilising their monthly maintenance service allows us to maintain the lawns whilst they maintain our site. We couldn’t be happier with the performance of our website since launching in October last year.”
